Wear a Fragrance, Carry an Identity.
Handcrafted Apparel Eau De Parfums that last 12+ hours on your clothes. 20 unique fragrances for Him, Her, Unisex & Traditional. From ₹399.
Crafted for Every Story
Two Decades.
One Vision. Endless Legacy.
For centuries, India's royalty and royal courts were known for their exquisite fragrances — a symbol of elegance, power, and timeless luxury. We've brought that tradition into the modern world, preserving its richness while making it affordable, accessible, and truly world-class.
Founded in Mumbai in 2004, we craft Apparel Eau De Parfums — designed to be sprayed on your clothes, your collar, your dupatta, your jacket. Fragrances that travel with you and announce your presence before you speak.
Built Different.
Lasts Longer.
Unlike ordinary perfumes, our Apparel Eau De Parfums are engineered to bind with fabric — not skin — delivering extraordinary longevity.
12+ Hours on Fabric
Our formula bonds with fabric fibres for unmatched lasting power — stay fragrant from morning meetings to midnight events.
Apparel-Optimised
Spray on collar, cuffs, dupatta or kurta. Designed exclusively for fabric — the way India's royalty always wore their fragrances.
Premium Ingredients
Globally sourced, quality-tested oils in every batch. Consistent scent accuracy, bottle after bottle, year after year.
Honest Pricing
₹399 · ₹699 · ₹1199 — flat pricing across all 20 fragrances. No confusion, no up-selling. Just pure value.
Free Pan-India Shipping
Free delivery on all orders above ₹499. Discreet, safe packaging. Delivered to your door.
21 Years of Trust
Since 2004, thousands of satisfied customers across Mumbai, India and beyond. Your satisfaction is our legacy.
One Flat Price. Every Fragrance.
All 20 fragrances available in three sizes. No tiered pricing by scent — just honest, simple value.
Compact, carry-anywhere. Perfect for travel, handbags, and everyday touch-ups.
Shop 20mlOur signature bottle. The perfect balance of longevity, luxury and value.
Shop 50mlThe definitive experience. Maximum longevity, best value for your signature scent.
Shop 100mlLoved Across India
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